Wellness is the full integration of states of physical, mental, and spiritual well-being. Wellness includes social, emotional, spiritual, environmental, occupational, financial, intellectual and physical wellness.
Spiritual Wellness is the ability to establish peace and harmony in our lives. Spirituality is a personal matter involving values and beliefs that provide a purpose in our lives.
Do I make time for relaxation in my day?
Do I make time for meditation and/or prayer?
Do my values guide my decisions and actions?
Am I accepting of the views of others?
Physical Wellness is the ability to maintain a healthy quality of life that allows us to get through our daily activities without undue fatigue or physical stress.
Do I know health numbers, like cholesterol, weight, blood pressure, and blood sugar levels?
Do I get annual physical exams?
Do I avoid using tobacco products?
Do I get sufficient amount of sleep?
Do I have an established exercise routine?
Emotional Wellness is the ability to understand ourselves and cope with the challenges life can bring.
Am I able to maintain a balance of work, family, friends, and other obligations?
Do I have ways to reduce stress in my life?
Am I able to make decisions with a minimum of stress and worry?
Am I able to set priorities?
Social Wellness is the ability to relate to and connect with other people in our world.
Do I plan time to be with my family and friends?
Do I enjoy the time I spend with others?
Are my relationships with others positive and rewarding?
Do I explore diversity by interacting with people of other cultures, backgrounds, and beliefs?
Environmental Wellness is the ability to recognize our own responsibility for the quality of the air, the water and the land that surrounds us.
Do I recycle, reuse, or donate?
If I see a safety hazard, do I take the steps to fix the problem?
Do I volunteer time to worthy causes?
Am I aware of my surroundings at all times?
Creative Wellness is the ability to participate in arts and culture activities for the purpose of self-expression, stress-relief, and skill-building.
Do I take time to be creative?
Do I enjoy observing art or making art?
Am I aware of my own creative talents?
Do I appreciate the creative talents of others?
Occupational (Career) Wellness is the ability to get personal fulfillment from our jobs or our chosen career fields while still maintaining balance in our lives.
Do I enjoy my life most days?
Do I have a manageable workload at home?
Do I feel that I have accomplished my goals?
Financial wellness is an intricate balance of the mental, spiritual and physical aspects of money.
Do I have extra cash in my pocket?
Do I balance my checkbook regularly?
Do I protect myself from fraudulent activity?
Intellectual Wellness is the ability to open our minds to new ideas and experiences that can be applied to personal decisions, group interaction and community betterment.
Am I open to new ideas?
Do I seek personal growth by learning new skills?
Do I search for learning opportunities and stimulating mental activities?
Do I look for ways to use creativity?
The 10th and very important, but often forgotten or neglected, dimension of our wellness is our:
Sexual Wellness includes intimate physical contact and close personal relationships. No matter what we are told by churches or parents sex is an important part of human life. Whether or not we want to admit it we are animals and have the same drives and urges. Sexual health is an integral part of your overall wellness as you age. Countless scientific studies have shown the many benefits of a healthy and active love-life including; living longer, obtaining greater success in business and a greater overall well-being.
Am I able to interact with all genders in appropriate and respectful ways?
Do I feel comfortable discussing sexual issues?
Am I able to effectively communicate sexual limits?
Am I able to express physical feeling of attraction without focusing on the genitals?
Am I able to discuss desires and fantasies with partners?
Do I take steps to prevent unwanted pregnancies?
Do I take steps to protect myself from sexually transmitted diseases?
Am I able to develop friendships without sexual agendas?
Do I appreciate my own body? Am I comfortable in my skin?
Do I understand the physical and emotional consequences of sexual activity?
During the safe at home orders we are continuing with online classes through Facebook live here.
What is Wellness Education? A world of knowledge in your hands!
A series of classes developed by Jennifer, Mother Jai, Lawson. They are typically held in Assisted and Independent Living Communities. They cover the basics of physical, mental, emotional and spiritual wellness; herbal remedies and aromatherapy; self-care and alternative therapies. Jennifer provides lots of information on ways to develop your personal wellness.
Jennifer has compiled information from multiple reputable sources and put it together for ease of use. These books include the information discussed during classes. There are three books so far. Each covering different aspects of personal wellness.
Herbal Remedies – 300 pages of info on common herbs, flowers, and spices. Including their uses, benefits, side effects, and interactions. Recipes for preparation, storage and use are also included.
Skin, Hair & Nails – over 100 pages of everything you need to know to take care of your skin and all of its conditions. Plus information on caring for your hair and nails.
Wellness Education – over 400 pages of health and wellness from head to toe. Including alternative therapies, fitness, anatomy and physiology, and self-care. Instructions and full color images are included.
Many of us are always on the look out for new and better ways to be healthy and happy. What we don’t realize is, there isn’t a new and better way. Health and wellness are so individualized that the process of obtaining it must be personalized. We all know there are common elements that create health and wellness. These elements are essential components of health and include diet, exercise and mental simulation. Each of those elements vary greatly by individual.
Our health and wellness as we age depend greatly on the choices we make when we are younger. Everything we do to our bodies as we grow up catches up with us as we grow old. Yet there are choices we can make that can reduce the damage we have done. There are many examples of people healing themselves through drastic lifestyle changes.
Personal health and wellness depends completely on three basic factors. What we put into our mind and body controls what we get out of them. Finding balance between the ‘good’ and the ‘bad’ intake helps the body to maintain balance or homeostasis. Using our body and mind every day ensures both will continue to work for us far into the future.
We Get Out of Our Body What We Put Into It
At the base of everything, our physical and mental function depend totally on how we nourish the body. If we are filling out gut with hydrogenated oils (trans fats) and highly processed grains and sugars (simple carbohydrates) we are missing out on essential nutrients. Essential nutrients are those necessary for healthy and balanced mental and physical function.
We see them listed all of the time on our multivitamins. What we don’t realize is that we only absorb about 10-20% of the nutrients in a multivitamin, even with food. We must get a natural combination of nutrients that are already optimized for complete absorption. These natural combinations of nutrients come from WHOLE and FRESH foods, NOT fortified and reconstituted foods.
Fresh Whole Foods
We all should know what fresh foods are. These are foods that are raw when you consume them or prepare them for cooking. They include, of course, raw meat and produce, but can also include raw oils, honey, grains, nuts and seeds. These foods have not been processed in any way so they contain a wide variety of nutrients that are easily absorbed and utilized by the body.
We are not considering where these foods were grown or how they were fertilized or nourished. We are only comparing fresh and raw foods to processed and packaged convenience foods. There is considerable difference in the nutrient density of organic foods as compared to commercially grown or GMO crops. The difference is not always cost effective for the average family.
Raw foods are the more nutrient dense than processed foods, plain and simple. Nutrient density is determined by the amount of nutrients by weight that you obtain from the food when consuming it. Some nutrients are always lost in the cooking or packaging process. Go raw first. Then if you don’t like the taste, try it cooked. Home cooked foods are still more nutrient dense than processed and packaged convenience foods. Even home made chocolate chip cookies.
Taking the time to prepare and cook raw foods at home not only helps you to use your mind to think and do but also helps you to control your weight. This is because you know exactly what is going into your body and you are burning calories while preparing it. Learning new recipes and techniques can help stimulate your mind while nourishing your body.
Maintaining Our Mental Health
Our mental health does rely on our nutrient consumption, especially as we age. The more nutrients we consume and utilize at a younger age the healthier our brain cells will be for longer. In other words, nutrition is one large part of the fountain of mental youth.
Beyond nutrition our mental health also depends on how we use our brain throughout life. If we use our brain for more than television and social media we find it lasts longer and functions better overall. This can be anything from painting to reading, playing music to sculpting, or dancing to day dreaming. Anything you put your mind to. To invent, create and inspire is to develop new pathways and strengthen connections in the brain.
Devoting yourself to learning something new every day will ensure your brain continues to do everything you and your body need it to do.
Sometimes finding balance is hard. We struggle to be ‘good’ about our choices in lifestyle and diet. ‘Good’ is a broad word and it can mean very different things for different people. To help us determine better ways to be healthy we will leave out the terms good and bad and maybe consider them as more and less. We can have more fresh, raw and unprocessed foods and less fast and convenient foods. We can drink more water and less coffee or soda. We can read more books and watch TV less. We can exercise more and sit less.
Choosing the more side, you really do get more; more food, more water, more activity, more learning, more experiences. Making these choices are all individualized and yet they follow all of the same basic rules. Feed your body and mind more. Yes more!
Aroma Spray – 8oz Spray
Water based sprays with 5% essential oils for personal Aromatherapy.
With Mother Jai’s Natural Products and your healthy lifestyle choices you can get a lot more out of your health and wellness. Aromatherapy is a great natural way to boost immune function, soothe mental stress, and heal bodily injury. Without chemical preservatives or stabilizers. Without interfering with treatments that are already working for you.
Frankincense is an aromatic resin used in incense and perfumes, obtained from trees of the genus Boswellia in the family Burseraceae, particularly Boswellia sacra (syn: B. bhaw-dajiana), B. carterii, B. frereana, B. serrata (B. thurifera, Indian frankincense), and B. papyrifera. The English word is derived from Old French “franc encens” (i.e., high quality incense). There are four main species of Boswellia that produce true frankincense. Resin from each of the four is available in various grades, which depend on the time of harvesting. The resin is then hand-sorted for quality.
Olibanum is characterised by a balsamic-spicy, slightly lemon, fragrance of incense, with a conifer-like undertone. It is used in the perfume, cosmetic and pharmaceutical industries.
You will find Frankincense in many of Mother Jai’s products.
Bath & Body Oils – 8oz Bottle
Add natural moisture and aroma to any bath. Simply pour and enjoy!
Chemical Composition: Structure of β-boswellic acid, one of the main active components of frankincense. These are some of the chemical compounds present in frankincense:
“acid resin (56 %), soluble in alcohol and having the formula C20H32O4”
gum (similar to gum arabic) 30–36%
3-acetyl-beta-boswellic acid (Boswellia sacra)
alpha-boswellic acid (Boswellia sacra)
4-O-methyl-glucuronic acid (Boswellia sacra)
incensole acetate, C21H34O3
(+)-cis- and (+)-trans-olibanic acids
Blending: Frankincense oil blends well with other oils such as Lime, Lemon, Orange and other Citrus oils as well as Benzoin, Bergamot, Lavender, Myrrh, Pine, and Sandalwood oil. This makes it a popular element of various aromatherapy combinations.
Uses for Frankincense
Boswellia serrata is a tree native to India that produces special compounds that have been found to have strong anti-inflammatory, and potentially anti-cancer, effects. Among the valuable boswellia tree extracts that researchers have identified, several stand out as being most beneficial, including terpenes and boswellic acids, which are strongly anti-inflammatory and protective over healthy cells.
Frankincense is used in perfumery and aromatherapy. It is also an ingredient that is sometimes used in skincare. The essential oil is obtained by steam distillation of the dry resin. Some of the smells of the frankincense smoke are products of pyrolysis.
Frankincense oil is used by either inhaling the oil or absorbing it through the skin, usually mixed with a carrier oil, such as an unscented lotion or jojoba oil. It’s believed that the oil transmits messages to the limbic system of the brain, which is known to influence the nervous system. A little bit of oil goes a long way; it should not be ingested in large quantities as it can be toxic.
Frankincense Essential Oil
The health benefits of frankincense essential oil can be attributed to its properties as an antiseptic, disinfectant, astringent, carminative, cicatrizant, cytophylactic, digestive, diuretic, emmenagogue, expectorant, sedative, tonic, uterine, and a vulnerary substance. Frankincense oil relieves pain associated with rheumatism and arthritis. It helps to heal boils, infected wounds, acne, circulatory problems, insomnia, and various types of inflammation as well.
The essential oil of frankincense is produced by steam distillation of the tree resin. The oil’s chemical components are 75% monoterpenes, sesquiterpenes, monoterpenoles, sesquiterpenols and ketones. It has a good balsamic sweet fragrance, while the Indian frankincense oil has a very fresh smell. Contrary to what some commercial entities claim, steam or hydro distilled frankincense oils do not contain boswellic acids (triterpenoids), although may be present in trace quantities in the solvent extracted products. The chemistry of the essential oil is mainly monoterpenes and sesquiterpenes, such as alpha-pinene, Limonene, alpha-Thujene, and beta-Pinene with small amounts of diterpenoid components being the upper limit in terms of molecular weight.
Benefits of Frankincense Oil (DrAxe.com)
Helps Reduce Stress Reactions and Negative Emotions: When inhaled, it’s been shown to reduce heart rate and high blood pressure. It has anti-anxiety and depression-reducing abilities, but unlike prescription medications, it does not have negative side effects or cause unwanted drowsiness.
Helps Boost Immune System Function and Prevents Illness: Studies have demonstrated that frankincense has immune-enhancing abilities that may help destroy dangerous bacteria, viruses and even cancers.
May Help Fight Cancer or Deal with Chemotherapy Side Effects: Frankincense oil has been shown to help fight cells of specific types of cancer.
Astringent and Can Kill Harmful Germs and Bacteria: Frankincense is an antiseptic and disinfectant. It has the ability to eliminate cold and flu germs from the home and the body naturally and can be used in place of chemical household cleaners.
Improves Oral Health: The same antiseptic qualities also make frankincense oil a useful preventive measure against oral issues, like bad breath, toothaches, cavities, mouth sores, and other infections.
Heals Skin and Prevents Signs of Aging: Frankincense has the ability to strengthen skin and improve its tone, elasticity, defense mechanisms against bacteria or blemishes, and appearance as someone ages. It helps tone and lift skin, reduces appearance of scars and acne, and heals wounds. It can also be beneficial for fading of stretch marks, surgery scars or marks associated with pregnancy, and for healing dry or cracked skin.
Balances Hormone Levels: Frankincense oil reduces symptoms associated with menstruation and menopause by balancing hormone levels. It can help relieve pain, cramps, constipation, headaches, anxiety, nausea, fatigue and mood swings. Frankincense oil also helps with regulating estrogen production and may reduce the risk of tumor or cyst development in premenopausal women.
Reduces Scars: This is an interesting property of Frankincense oil. When applied topically or inhaled, it can make the scars and marks of boils, acne, and pox on the skin fade at a much faster rate. This also includes the fading of stretch marks, surgery marks, and fat cracks associated with pregnancy and delivery.
Eases Digestion: Frankincense helps the digestive system properly detox and to produce bowel movements, reduces pain and cramping in the stomach, can relieve nausea, helps flush out excess water from the abdomen that can cause bloating and even relieves PMS-related stomach pains.
Acts as a Sleep Aid: Frankincense essential oil is useful in lowering levels of anxiety or chronic stress that can keep you up at night. It has a calming, grounding scent that can naturally help you to fall asleep. It helps open breathing passages, allows your body to reach an ideal sleeping temperature and can eliminate pain that keeps you up.
Helps Decrease Inflammation and Pain: Frankincense can inhibit the production of key inflammatory molecules associated with conditions like arthritis, asthma, painful bowel disorders like IBS and many more conditions.
Acts as Tonic: Overall, frankincense essential oil tones and boosts health and is, therefore, considered a tonic. It benefits all the systems operating in the body, including the respiratory, digestive, nervous, and excretory systems, while also increasing strength by aiding the absorption of nutrients into the body. Furthermore, frankincense oil strengthens the immune system and keeps you strong.
Stimulates Urination: If you think that Lasix and its variants are the only drugs that can help you release water from the body through urination, you are incorrect. These pharmaceutical options may be instantaneous, but not very safe. Frankincense essential oil is a natural and safe alternative. It promotes urination and helps you lose that extra water weight, as well as fats, sodium, uric acid, and various other toxins from the body, with the added advantage of lowering blood pressure. The best part about this is that frankincense essential oil is completely safe and has no adverse side effects.
Reduces Respiratory Issues: It soothes cough and eliminates phlegm deposited in the respiratory tracts and the lungs. Frankincense essential oil also provides relief from bronchitis and congestion of nasal tract, larynx, pharynx, bronchi, and lungs. Its antidepressant and anti-inflammatory properties also help relax the breathing passages, which can reduce the dangers of asthma attacks, and its antiseptic qualities give it the reputation of being an immune system booster! It also eases body pain, headaches, toothaches, and balances the rise in body temperature commonly associated with colds.
Using Frankincense at Home
Stress-Relieving Bath Soak: Frankincense oil immediately induces the feeling of peace, relaxation and satisfaction. Add a few drops of frankincense oil to a hot bath for stress relief. You can also add frankincense to an oil diffuser or vaporizer to help fight anxiety and for experiencing relaxation in your home all the time. Some people believe that the fragrance of frankincense can increase your intuition and spiritual connection.
Natural Household Cleaner: Frankincense oil is an antiseptic, meaning it helps eliminate bacteria and viruses from your home and clean indoor spaces. The plant has been commonly burned to help disinfect an area and is used as a natural deodorizer. Use it in an essential oil diffuser to help reduce indoor pollution and deodorize and disinfect any room or surface in your home.
Natural Hygiene Product: Due to its antiseptic properties, frankincense oil is a great addition to any oral hygiene regimen. Look for natural oral care products that contain frankincense oil, especially if you enjoy the aroma. It can help prevent dental health issues like tooth decay, bad breath, cavities or oral infections. You can also consider making your own toothpaste by mixing frankincense oil with baking soda.
Anti-Aging and Wrinkle Fighter: Frankincense essential oil is a powerful astringent, meaning it helps protect skin cells. It can be used to help reduce acne blemishes, the appearance of large pores, prevent wrinkles, and it even helps lift and tighten skin to naturally slow signs of aging. The oil can be used anywhere where the skin becomes saggy, such as the abdomen, jowls or under the eyes. Mix six drops of oil to one ounce of unscented oil and apply it directly to the skin. Be sure to always do a small patch area test first to test for possible allergic reactions.
Relieves Symptoms of Indigestion: If you have any digestive distress, such as gas, constipation, stomach aches, irritable bowel syndrome, PMS or cramps, frankincense oil can help relieve gastrointestinal discomfort. It helps speed up the digestion of food, similar to digestive enzymes. Add one to two drops of oil to eight ounces of water or to a tablespoon of honey for GI relief. If you’re going to ingest it orally, make sure it’s 100 percent pure oil; do not ingest fragrance or perfume oils.
Scar, Wound, Stretch Mark or Acne Remedy: Frankincense oil can help with wound healing and may decrease the appearance of scars. It may also help reduce the appearance of dark spots caused from acne blemishes, stretch marks, eczema and help with healing of surgical wounds. Mix two to three drops of oil with an unscented base oil or lotion and apply directly to skin. Be careful not to apply it to broken skin, but it’s fine for skin that’s in the process of healing.
Natural Cold or Flu Medicine: Next time you have a respiratory infection from a cold or flu, use frankincense essential oil to help provide relief from coughing. It can help eliminate phlegm in the lungs. It also acts as an anti-inflammatory in the nasal passages, making breathing easier, even for those with allergies or asthma. Add a few drops to a cloth and inhale for the respiratory benefits or use an oil diffuser.
Helps Relieve Inflammation and Pain: To improve circulation and lower symptoms of joint pain or muscle pain related to conditions like arthritis, digestive disorders and asthma, try massaging frankincense oil to the painful area or diffusing it in your home. You can add a drop of oil to steaming water and soak a towel in it, then place the towel on your body or over your face to inhale it to decrease muscle aches. Also diffuse several drops in your home or combine several drops with a carrier oil to massage into your muscles, joints, feet or neck.
History of Frankincense
Frankincense has been traded on the Arabian Peninsula for more than 5000 years. A mural depicting sacks of frankincense traded from the Land of Punt adorns the walls of the temple of ancient Egyptian Queen Hatshepsut, who died circa 1458 BC.
Frankincense was one of the consecrated incenses (Ha-Ketoret) described in the Hebrew Bible and Talmud used in Ketoret ceremonies, an important component of the services in the Temple in Jerusalem. It was offered on a specialized incense altar in the time when the Tabernacle was located in the First and Second Temples. It is mentioned in the Book of Exodus 30:34.
Frankincense also received numerous mentions in the New Testament (Luke 1:10 ; Revelation 5:8, 8:3). Together with gold and myrrh, it was made an offering to the infant Jesus (Matthew 2:11). Frankincense is a symbol of holiness and righteousness. The gift of frankincense to the Christ child was symbolic of His willingness to become a sacrifice, wholly giving Himself up, analogous to a burnt offering.
Frankincense was reintroduced to Europe by Frankish Crusaders, although its name refers to its quality, not to the Franks themselves. Although it is better known as “frankincense” to westerners, the resin is also known as olibanum, or in Arabic, al-lubān (roughly translated: “that which results from milking”), a reference to the milky sap tapped from the Boswellia tree.
The Greek historian Herodotus was familiar with frankincense and knew it was harvested from trees in southern Arabia. He reported that the gum was dangerous to harvest because of venomous snakes that lived in the trees. He goes on to describe the method used by the Arabs to get around this problem, that being the burning of the gum of the styrax tree whose smoke would drive the snakes away. The resin is also mentioned by Theophrastus and by Pliny the Elder in his Naturalis Historia.
Frankincense is used in many Christian churches including the Eastern Orthodox, Oriental Orthodox and Catholic churches. According to the Biblical text of Matthew 2:11, gold, frankincense, and myrrh were among the gifts to Jesus by the biblical magi “from out of the East.” Christian and Islamic Abrahamic faiths have all used frankincense mixed with oils to anoint newborn infants, initiates and members entering into new phases of their spiritual lives.
Conversely, the spread of Christianity depressed the market for frankincense during the 4th century AD. Desertification made the caravan routes across the Rub’ al Khali or “Empty Quarter” of the Arabian Peninsula more difficult. Additionally, increased raiding by the Parthians in the Near East caused the frankincense trade to dry up after A.D. 300.
Frankincense Oil DIY Recipes
Scar Reducing Body Butter: Total Time: 5 minutes; Serves: 4
2 ounces shea butter or coconut oil
10 drops of jasmine oil
10 drops frankincense oil
Small container or jar to mix the ingredients
In a double boiler, melt the shea butter until it’s liquid.
Make sure the oil is not so hot that it will burn you, then add the other oils and stir together to combine. Having the shea butter be room temperature or a little warmer is best.
You can either smear it on your scar right away, or if you’d like to make it into a shelf-stable cream texture, place the mixture in the fridge until it’s cool for a few minutes, then use a hand mixer on high speed to whip the oils into a white cream.
Pour into a glass jar or containers, and keep it at room temperature to use whenever you want.
Sleep-Inducing Facial Cream or Body Rub: Total Time: 5 minutes; Serves: 1
This all-natural night cream is great to help you fall asleep. It also doubles as a skin health-booster if you apply it to your face and may be able to help clear up blemishes or breakouts.
5 drops frankincense essential oil
5 drops lavender essential oil
1/4 tablespoon organic coconut oil
1/2 teaspoon olive oil
Small container or jar to mix the ingredients
Use coconut oil that’s not solid but rather soft. If need be, heat it first in a double broiler.
Add the other oils and stir together to combine. Spread over your face and body. You may want to pat yourself off after to not allow the oil to seep into your bed sheets. You can also store this to use at another time.
Homemade Frankincense and Myrrh Lotion: Total Time: 90 minutes; Serves: 30
1/4 cup olive oil
1/4 cup coconut oil
1/4 cup bees wax
1/4 cup shea butter
2 tbsp vitamin E
20 drops frankincense essential oil
20 drops myrrh essential oil
BPA free plastic lotion dispenser bottles
Put olive oil, coconut oil, beeswax and shea butter in glass bowl then place that bowl in sauce pan with water.
Heat stove to medium and mix ingredients together.
Once mixed put in refrigerator for an hour until solid.
With a regular mixer or hand mixer beat the mixture until it is whipped and fluffy. Then add essential oils and vitamin E and mix.
Fill container and store in cool place.
Homemade Frankincense Soap Bar: Total Time: 30 minutes; Serves: 30
20-30 drops frankincense essential oil
5 drops pomegranate oil
Oval Bar Molds or Decorative Soap Mold
Put soap base in glass bowl then place that bowl in sauce pan with water.
Heat stove to medium and allow base to melt.
Remove from heat and let cool slightly. Then add the frankincense and pomegranate oil
Mix well and transfer to a soap mold
Let mixture cool fully before popping bar out of mold. Keep at room temp
Frankincense Interactions/Side Effects
For oil safety concerns, you should know that frankincense essential oil is extremely well-tolerated, especially compared to prescription medications. To date, there are no reported serious side effects of using frankincense oil, as long as you do not ingest large quantities, which can result in it becoming toxic.
Rarely frankincense oil can cause certain reactions for some people, including minor skin rashes and digestive problems like nausea or stomach pains. Frankincense is also known to have blood-thinning effects, so anyone who has problems related to blood clotting should not use frankincense oil or should speak with a doctor first. Otherwise, the oil may have potential to negatively react with certain anticoagulant medications.
Color psychology is one of the more fascinating sides of marketing. Reds to motivate. Blues to build trust. Oranges for confidence. The visual light spectrum has the power to play our emotional responses like a violin. Color has profound psychological effect on human emotion and thought, behavior and decisions. Colors exercise powerful effects and induce reactions based on both instincts and associations.
Colors alter the meanings of the objects or situations with which they are associated, and color preferences can predict consumers’ behavior. This is why corporations began researching how to use color to get you to spend more. Sometimes color is the sole reason you bought something, and you didn’t even know it. Color directs what you see and how you react.
Contrasting colors are used help to reduce eye strain and assist you in focusing on specific items.
The vibrancy of a color can dictate your emotional response.
Brighter colors cause you to feel more energetic. They promote physical activity and make it seem that time passes slower.
Darker colors make it easier for you to process data.
Cooler and softer colors are better for mental activity and make time seem to fly by.
Monochromatic (single color) color schemes are easy on the eye and provide a sleek and minimalistic look.
Complementary color schemes use two colors from opposite ends of color wheel to provide a pleasing view.
Triple color scheme uses three colors equally spaced on the color wheel to provide a harmonious effect on the web page.
Pure colors are those without the addition of white, black, or a third color. These are intense, bright, and cheery.
Tints are made when you add white to a color, also known as pastel colors, and they are lighter and paler than pure color.
Shades are made when black is added to a color. It darkens and dulls the brightness of pure colors.
Tones are made when grey is added to a pure color. This ‘tones down’ the intensity of color.
Analogous colors are found next to each other on the color wheel.
Triad (triangle) – color combination made of three colors evenly spaced on the color wheel.
Tetradic (rectangle) – color combination of four colors made up of two complementary pairs.
Square – four colors evenly spaced on color wheel.
How do Colors Influence People? (SmallBizTrends.com)
Red – Creates a sense of urgency, which is good for clearance sales. Encourages appetite, thus is frequently used by fast-food chains. Physically stimulates the body, raising blood pressure and heart rate, associated with movement, excitement, and passion. Shows friendliness and strength along with aggressiveness and negative emotions.
Pink – Softer and less intense than red. Provides compassion an unconditional love. Soothing, caring, romantic, hopeful, understanding, and nurturing. Too much pink is draining and can show a lack of power or immaturity.
Blue – The preferred color of men. It’s associated with peace, water, tranquility, and reliability. Blue provides a sense of security, curbs appetite, and stimulates productivity. The most common color used by conservative brands looking to promote trust in their products. It is one of the last colors to be seen so can be perceived as distant, cold, or unfriendly.
Green – Associated with health, tranquility, power, and nature. Used in stores to relax customers and for promoting environmental issues. Green stimulates harmony in your brain and encourages a balance leading to decisiveness. Lends a clear sense of right and wrong but can be over-possessive and materialistic.
Purple – Commonly associated with royalty, wisdom, and respect. Stimulates problem solving as well as creativity. Frequently used to promote beauty and anti-aging products. Presents the opportunity for introspection and distraction as it causes thoughts to wander.
Orange & Yellow – Cheerful colors that promote optimism. Yellow can make babies cry, while orange can trigger a sense of caution. Used to create a sense of anxiety that can draw in impulsive buyers and window shoppers. Orange is the color of comfort and warmth, motivation, positive attitude, and general enthusiasm. Yellow is joyful, happy, cheerful, inspiring, and optimistic. Yet too much yellow makes us feel critical of ourselves and lowers our self-esteem.
Gold – represents charm, friendliness, abundance, prosperity, confidence, luxury, and treasure. Too much can be egotistical, proud, and self-righteous.
Brown – not visually stimulating but provides structure, stability, support, security, and protection. May seem too reserved, scheduled, or boring. Can be used in place of black when it might be too intense.
Black – Associated with sophistication, seriousness, control, independence, authority, power, stability, and strength. Can also show mystery, evil, and death. Often a symbol of intelligence but can become overwhelming or cause sadness if used too frequently.
Grey – Symbolizes feelings of practicality, old age, and solidarity. But too much grey can lead to feelings of nothingness and depression.
White – Associated with feelings of purity, cleanliness, peace, innocence, and safety. Represents new beginnings and provides a blank slate. Can be used to project an absence of color or neutrality. White space helps spark creativity since it can be perceived as an unaltered, clean state. Too much white can lead to isolation, loneliness, and emptiness.
Color & Word Association (CoSchedule.com)
Trust: Most chose the color blue (34%), followed by white (21%) and green (11%)
Security: Blue came out on top (28%), followed by black (16%) and green (12%)
Speed: Red was overwhelmingly the favorite (76%)
Cheapness: Orange came first (26%), followed by yellow (22%) and brown (13%)
High Quality: Black was the clear winner (43%), then blue (20%)
High Tech: This was almost evenly split, with black the top choice (26%) and blue and gray second (both 23%)
Reliability: Blue was the top choice (43%), followed by black (24%)
Courage: Most chose purple (29%), then red (28%), and finally blue (22%)
Fear/Terror: Red came in first (41%) followed by black (38%)
Fun: Orange was the top choice (28%), followed closely by yellow (26%) and then purple (17%)
Color Association by Gender (CoSchedule.com)
Blue is the favored color by both men (57%) and women (35%), though it is more heavily favored by men.
Men dislike brown the most while women dislike orange the most.
Colors that were disliked were also seen as “cheap.”
Men tolerate achromatic colors (i.e. shades of gray) better.
Women preferred tints while men preferred pure or shaded colors.
A majority of men (56%) and women (76%) preferred cool colors in general.
Orange and yellow grow increasingly disliked as both genders get older.
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